If you’ve attended a show at the University of New Mexico’s iconic Popejoy Hall recently, you may have noticed a new treat tempting theatergoers in the lobby: Snugglecubs Cookies. This Albuquerque-based bakery is making waves across the city and now brings its signature, giant cookies to one of New Mexico’s premier performing arts venues.
Snugglecubs Cookies are not your average cookie. Each one is a hefty three ounces before baking, measuring over three inches in diameter and a full inch thick—about three times the size of a standard cookie1. Despite their impressive size, they maintain a homemade taste and texture, with a soft, chewy center and a slightly crisp edge. The bakery prides itself on using a time-tested family recipe, delivering cookies that are as indulgent as they are nostalgic.
One of the unique aspects of Snugglecubs Cookies is their connection to local culture. Many of their cookie varieties are named after beloved New Mexico landmarks and traditions—like "The UNM Lobo Louie," "The UNM Lobo Lucy," and "The Route 66". This not only makes them a delicious treat but also a fun way to celebrate local pride, especially at a venue like Popejoy Hall, which sits at the heart of the UNM campus.
Snugglecubs Cookies has built a reputation for popping up at special events throughout Albuquerque, including fairs, farmers markets, and now, performances at Popejoy Hall. Their presence at these events is always a hit, drawing crowds eager to sample their latest flavors or pick up a box to share. The bakery regularly updates customers on upcoming vending locations, so fans know when and where to find them next.
The response from both locals and visitors has been overwhelmingly positive. Customers praise the cookies for their freshness, generous mix-ins, and satisfying texture. As one reviewer put it, “This is the best cookie I have ever eaten in my life... Amazing flavors, very fresh, great texture. Generous chunks of ingredients”. Whether you’re a fan of classic chocolate chip or adventurous enough to try banana, walnut, and chocolate chunk, there’s a flavor for everyone.
Can’t make it to Popejoy Hall? Snugglecubs Cookies are available year-round at Total Wine & More locations across New Mexico, on NM university campuses, and online for nationwide shipping. So, whether you’re attending a show or craving a sweet treat at home, a box of Snugglecubs Cookies is never far away.
Bringing Snugglecubs Cookies to Popejoy Hall is a perfect pairing of local flavor and cultural celebration. Next time you’re at a performance, treat yourself to a cookie (or two) and experience why so many are calling them the best cookies in New Mexico. After all, as the bakery says, “There’s a cuddle in every Snugglecubs cookie!".